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Branding the pork industry: A content analysis of instagram posts using #realpigfarming
(2022-07)
National Pork Board officials recognized a large gap in the connection between pork producers and consumers. The increased use and popularity of social media made social networking sites a popular avenue for consumers to ...
Do Conversations About Food Actually Happen? A Qualitative Study About the Food-Based Communication Habits of Female Consumers
(2019-07)
Agricultural organizations have encouraged farmers and others involved in the agricultural industry to discuss their experiences with consumers and to have meaningful conversations about food. While agriculturalists are ...
Communication channel preferences of digitally-engaged national swine registry members
(2023-05)
Understanding membership preferences for communication channels is important to the success of any breed association. Although research has studied beef breed associations, there is a lack of research focusing on swine ...
Oklahoma wheat producers' uses of information sources when selecting a wheat variety
(2020-05)
The purpose of this study was to determine Oklahoma wheat producers' uses of information sources when selecting a wheat variety. The specific objectives of this study were to identify the sources, communication channels, ...
Exploring social media and online communication use of direct-to-consumer agricultural businesses in upstate New York
(2022-05)
The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from ...
Consumer perceptions of food waste across the food supply chain: A Q methodology study
(2021-05)
In the United States, approximately 40% of all food produced is never eaten ("Food Waste FAQs," n.d.). The issue of food waste has gained attention in the United States over the last decade (Collart & Interis, 2018; Neff ...
Perspectives on the presence of coyotes in Oklahoma: A Q methodology study
(2022-05)
Increased urbanization across the United States has led to a growing interface between natural areas and human habitat (Radeloff et al., 2005; Theobald & Romme, 2007). With this growing interface comes more wildlife species ...
Alumni Attitudes Toward a Student-Produced Magazine: A Look at Brand Equity
(2019-05-01)
Every organization and product represents a brand in the eyes of the consumers. Brands are existent only in the minds of consumers. Consumer perceptions of brands influence an organization and how they perform. Brand equity ...
Untapped potential: The role Oklahoma craft breweries play in communities
(2020-07)
The craft brewery scene in Oklahoma is quickly expanding. This nascent industry is creating an economic impact in both local and the state economies, but it also serves social purposes because craft breweries are locations ...
Steaks are high: COVID-19's impact on direct-to-consumer marketing in the Oklahoma beef industry
(2021-05)
June 2020 retail beef prices were 25.1% higher than prices in June 2019 (USDA ERS, 2020). The strain of the COVID-19 pandemic has had on the beef industry encouraged some beef producers to try marketing their products ...