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Steaks are high: COVID-19's impact on direct-to-consumer marketing in the Oklahoma beef industry
(2021-05)
June 2020 retail beef prices were 25.1% higher than prices in June 2019 (USDA ERS, 2020). The strain of the COVID-19 pandemic has had on the beef industry encouraged some beef producers to try marketing their products ...
Pet ownership to the rescue? Perceptions of becoming a pet owner during the COVID-19 pandemic
(2020-07)
The COVID-19 pandemic created a time of uncertainty for individuals across the globe. As a result, the pet industry saw an increase in pet ownership as individuals sheltered-in-place. Past studies have found pets provide ...