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Do Conversations About Food Actually Happen? A Qualitative Study About the Food-Based Communication Habits of Female Consumers
(2019-07)
Agricultural organizations have encouraged farmers and others involved in the agricultural industry to discuss their experiences with consumers and to have meaningful conversations about food. While agriculturalists are ...
Alumni Attitudes Toward a Student-Produced Magazine: A Look at Brand Equity
(2019-05-01)
Every organization and product represents a brand in the eyes of the consumers. Brands are existent only in the minds of consumers. Consumer perceptions of brands influence an organization and how they perform. Brand equity ...
Facebook Activity of Oklahoma Agritourism Operations
(2019-05-01)
Agritourism is an expanding industry in rural areas. Agritourism operators seek to efficiently market their operations and reach consumers far removed from agriculture. Social media serves a crucial role in tourism marketing; ...