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Alumni Attitudes Toward a Student-Produced Magazine: A Look at Brand Equity
(2019-05-01)
Every organization and product represents a brand in the eyes of the consumers. Brands are existent only in the minds of consumers. Consumer perceptions of brands influence an organization and how they perform. Brand equity ...
Untapped potential: The role Oklahoma craft breweries play in communities
(2020-07)
The craft brewery scene in Oklahoma is quickly expanding. This nascent industry is creating an economic impact in both local and the state economies, but it also serves social purposes because craft breweries are locations ...