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Exploring social media and online communication use of direct-to-consumer agricultural businesses in upstate New York
(2022-05)
The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from ...
Steaks are high: COVID-19's impact on direct-to-consumer marketing in the Oklahoma beef industry
(2021-05)
June 2020 retail beef prices were 25.1% higher than prices in June 2019 (USDA ERS, 2020). The strain of the COVID-19 pandemic has had on the beef industry encouraged some beef producers to try marketing their products ...