Browsing OU - Faculty and Staff Publications by Title
Now showing items 768-787 of 1432
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Making our measures match perceptions: Do severity and type matter when assessing academic misconduct offenses
(2014-09-26)Traditional approaches to measurement of violations of academic integrity may overestimate the magnitude and severity of cheating and confound panic with planned cheating. Differences in the severity and level of premeditation ... -
Making TV Commercials as a Teaching Aid for Cognitive Psychology
(Teaching of Psychology, 1992-10-01)Many students approach psychology in general, and cognitive psychology in particular, with serious misconceptions about the scientific nature of the discipline. In order to address this problem and bring laboratory findings ... -
Management History: Issues and Ideas for Teaching and Research
(Journal of Management, 1987-06-01)This review examines the study of management history and discusses its role in management education. Management history provides a theoretical baseline, a historical perspective, and aframework for building and integrating ... -
Managerial Emotionality in Chinese Factories
(Management Communication Quarterly, 1997-08-01)Managerial emotion may be experienced and handled differently when reason and emotion are understood to be continuously (e.g., Eastern cultures) rather than dichotomously (e.g., Western cultures) related. Using a social ... -
The Managerial Experience of Management Professors: Are The Blind Leading the Blind?
(Journal of Management, 1978-03-01)Managers and students have frequently criticized management professors, accusing them of having little practical experience outside their academic "ivory towers." This research challenges these assertions. The typical ... -
Manager–employee communication in the# MeToo Era: The role of gender similarity and context ambiguity in ethical leadership
(2020)Sexual harassment is a widespread problem in the American workplace. Managers must understand how their employees perceive ethical leadership in this context. This includes current undergraduates—managers’ future employees. ... -
Managing multi-goal design problems using adaptive leveling-weighting-clustering algorithm
(2022)In this paper, we address the issue of solving problems with multiple components, multiple objectives, and target values for each objective. There are limitations in managing these multi-component, multi-goal problems such ... -
Managing Trade Promotions in the Context of Market Power
(Journal of the Academy of Marketing Science, 1999-07-01)The use of trade promotions as a channel-programming tool has increased substantially in the past decade. In focusing on the tactical implications of trade promotions, some firms appear to have underestimated the tendency ... -
Mannose-Binding Lectin 2 Gene and Risk of Adult Glioma
(PLos One, 2013-04-18)Background and AimsThe immune system is likely to play a key role in the etiology of gliomas. Genetic polymorphisms in the mannose-binding lectin gene, a key activator in the lectin complement pathway, have been associated ... -
Manufacturing silk/epoxy composite laminates : challenges and opportunities
(2018-05-21)Application of natural fibers in polymer composites has been gaining popularity in several industries pursuing environmentally friendly products. Among the natural fibers with proven potential applications, silk fibers ... -
Mapping annual forest cover in sub-humid and semi-arid Regions through analysis of Landsat and PALSAR imagery
(2016-11-10)Accurately mapping the spatial distribution of forests in sub-humid to semi-arid regions over time is important for forest management but a challenging task. Relatively large uncertainties still exist in the spatial ... -
Mapping of host-parasite-microbiome interactions reveals metabolic determinants of tropism and tolerance in Chagas disease
(2020-07-22)Chagas disease (CD) is a parasitic disease caused by Trypanosoma cruzi protozoa, presenting with cardiomyopathy, megaesophagus, and/or megacolon. To determine the mechanisms of gastrointestinal (GI) CD tissue tropism, we ... -
“Mapping the New Mental World Created by Radio": Media Messages, Cultural Politics, and Cantril and Allport's The Psychology of Radio
(1998)During the 1930s a number of interesting critiques of science and society emerged in the social sciences in general, and in psychology in particular. One example of this trend is The Psychology of Radio (1935), authored ... -
Mapping the Risk of Soil-Transmitted Helminthic Infections in the Philippines
(PLoS Neglected Tropical Diseases, 2015-09-14)Author Summary Soil-transmitted helminth (STH) infections with A. lumbricoides, T. trichiura and hookworms are endemic in all 80 provinces of the Philippines, but the spatial variation in the prevalence of these infections ... -
The marginalization of astrology among Dutch astronomers in the first half of the 17th century
(History of Science, 2014-06-01)In the first half of the 17th century, Dutch astronomers rapidly abandoned the practice of astrology. By the second half of the century, no trace of it was left in Dutch academic discourse. This abandonment, in its early ... -
Marital Quality and Paternal Involvement: Interconnections of Men's Spousal and Parental Roles
(The Journal of Men's Studies, 1994-02-01) -
Market Hegemony and Economic Theory
(Philosophy of the Social Sciences, 2008-12-01)It is central to standard economic theory that people act on their interests. People are interested in a variety of things, so a range of values should influence market behavior. When engaged in commerce, however, people ... -
A Market Segmentation Approach to Daily Newspaper Audience Studies
(Journalism & Mass Communication Quarterly, 1979-03-01) -
Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management
(Journal of Service Research, 2002-08-01)This article develops a framework for assessing how marketing actions affect customers’lifetime value to the firm. The framework is organized around four critical actions that firms must take to effectively manage the asset ... -
Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format
(Journal of Marketing Education, 1990-12-01)Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.