Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format
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Date
1990-12-01Author
Stacia M. Wert
Gordon T. Gray
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Abstract
Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.
Citation
Wert, S. M., & Gray, G. T. (1990). Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format. Journal of Marketing Education, 12(3), 18-21. doi: 10.1177/027347539001200303