Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format

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dc.contributor.authorStacia M. Wert
dc.contributor.authorGordon T. Gray
dc.date.accessioned2016-01-14T19:53:05Z
dc.date.accessioned2016-03-30T15:36:52Z
dc.date.available2016-01-14T19:53:05Z
dc.date.available2016-03-30T15:36:52Z
dc.date.issued1990-12-01
dc.description.abstractAdapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationWert, S. M., & Gray, G. T. (1990). Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format. Journal of Marketing Education, 12(3), 18-21. doi: 10.1177/027347539001200303en_US
dc.identifier.doi10.1177/027347539001200303en_US
dc.identifier.urihttp://hdl.handle.net/11244/25058
dc.language.isoen_USen_US
dc.publisherJournal of Marketing Education
dc.rights.requestablefalseen_US
dc.titleMarketing Review Quiz: An Academic Application of the Popular Quiz Game Formaten_US
dc.typeResearch Articleen_US

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