A Market Segmentation Approach to Daily Newspaper Audience Studies

Date

1979-03-01

Publisher

Journalism & Mass Communication Quarterly

Citation

Larkin, E. F., & Grotta, G. L. (1979). A Market Segmentation Approach to Daily Newspaper Audience Studies. Journalism & Mass Communication Quarterly, 56(1), 31-37, 133. doi: 10.1177/107769907905600105

URI

http://hdl.handle.net/11244/25329

DOI

10.1177/107769907905600105

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OU - Faculty and Staff Publications

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