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News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’?
(Journalism & Mass Communication Quarterly, 1976-09-01)
Evidence indicates the audience does not perceive either news or advertising as a homogeneous content category, distinct from the other, in the media.
Prosperous Newspaper Industry May Be Heading for Decline
(Journalism & Mass Communication Quarterly, 1974-09-21)
“Marketing Myopia” appears to threaten newspapers with decreasing share of ecomoic support in ‘post-industrial society.“