News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’?
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Date
1976-09-01Author
Gerald L. Grotta
Ernest F. Larkin
Bob J. Carrell
Jr.
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Abstract
Evidence indicates the audience does not perceive either news or advertising as a homogeneous content category, distinct from the other, in the media.
Citation
Grotta, G. L., Larkin, E. F., & Carrell, B. J. (1976). News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’? Journalism & Mass Communication Quarterly, 53(3), 448-521. doi: 10.1177/107769907605300308