Prosperous Newspaper Industry May Be Heading for Decline
Abstract
“Marketing Myopia” appears to threaten newspapers with decreasing share of ecomoic support in ‘post-industrial society.“
Citation
Grotta, G. L. (1974). Prosperous Newspaper Industry May Be Heading for Decline. Journalism & Mass Communication Quarterly, 51(3), 498-502. doi: 10.1177/107769907405100317