Browsing OU - Faculty and Staff Publications by Author "Gerald L. Grotta"
Now showing items 1-2 of 2
-
News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’?
Gerald L. Grotta; Ernest F. Larkin; Bob J. Carrell; Jr. (Journalism & Mass Communication Quarterly, 1976-09-01)Evidence indicates the audience does not perceive either news or advertising as a homogeneous content category, distinct from the other, in the media. -
Prosperous Newspaper Industry May Be Heading for Decline
Gerald L. Grotta (Journalism & Mass Communication Quarterly, 1974-09-21)“Marketing Myopia” appears to threaten newspapers with decreasing share of ecomoic support in ‘post-industrial society.“