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The University of Oklahoma
OU - Dissertations
An investigation of Sheth's factor analytical model of brand loyalty /
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Date
1971
Journal Title
Journal ISSN
Volume Title
Publisher
The University of Oklahoma.
Description
Keywords
Marketing research.
,
Consumers.
,
Business Administration, General.
Citation
URI
http://hdl.handle.net/11244/3171
DOI
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OU - Dissertations
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