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Now showing items 1-10 of 77
Women's health care service: A market need analysis
(1986-08)
Scope and Method of Study: The purpose of this report was to examine if women can be identified as a attractive market segment for the health care industry. Specifically this report examined if there is a need for a women's ...
Application of business budgeting: Linear programming approach
(1981-05)
Purpose of Study: Some form of budgeting is an absolute necessity for the financial planning of business firms. Traditionally the budget is built along functional lines. Historically this planning process took place in ...
Interactive, mixed-integer goal programming application of capital budgeting at Cities Service Company
(1980-07)
Scope and Method of Study: This study presents the development and implementation of a mixed-integer goal programming model to assist Cities Service management in strategic capital budgeting. Two types of input to the model were:
Site validation of GPSS and SLAM II
(1985-06)
Scope and Method of Study: This study examines the computer simulations languages GPSS and SLAM II. A site validation of the PC version of SLAM II is performed. Results from twelve different models, each run in GPSS and ...
Exploring new markets for pressure recalibrating instruments
(1987-01)
Scope and Method of Study: This study analyzes a survey of engineers, technicians, maintenance supervisors, and others involved with the recalibration of pressure gauges to determine if markets for pressure recalibrating ...
Decision framework for cattle feeders
(1980-12)
Scope and Method of Study: The purpose of this study was to develop a framework useful to cattle feeders in the buying and marketing process for a specific future feeding period by reducing the uncertainty associated with ...
Content analysis of Indian versus American advertising in news magazines
(1981-12)
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six ...
Market research study of Kansas City construction companies: Investigation of automated payroll needs
(1987-12)
Scope and Method of Study: During the summer and fall of 1987, a market research survey was conducted to gather information about Kansas City construction companies automated payroll needs to determine the market demand ...
Exploratory study on the effectiveness of embedding in advertising
(1981-12)
Scope and Method of Study: This study performs a test of the effectiveness of embedding in advertising. The sample consisted of 69 students enrolled in upper division Marketing classes in the College of Business Administration ...
Load management in electric utilities: A literature survey
(1985-05)
Scope of Study: Much has been written about load management in electric utilities over the past decade. A number of ideas regarding the importance and the significant attributes of an effective load management program have ...