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Interactive, mixed-integer goal programming application of capital budgeting at Cities Service Company
(1980-07)
Scope and Method of Study: This study presents the development and implementation of a mixed-integer goal programming model to assist Cities Service management in strategic capital budgeting. Two types of input to the model were:
Decision framework for cattle feeders
(1980-12)
Scope and Method of Study: The purpose of this study was to develop a framework useful to cattle feeders in the buying and marketing process for a specific future feeding period by reducing the uncertainty associated with ...
Small business attitudes toward the marketing concept
(1980-05)
Scope and Method of Study: The purpose of this study was to develop and administer a questionnaire that would capture the attitudes toward the marketing concept in small business. Chi-square analysis was performed using ...
Selected labor market indicators and the introduction of a large General Motors assembly plant into the Oklahoma City SMSA
(1980-05)
Scope and Method of Study: This study explored the relationship between the opening of the General Motors plant in Oklahoma City and selected labor market indicators such as turnover, changes in employment levels between ...
Linear mathematical model to optimize buying, shipping and storing oil field tubulars
(1980-07)
Scope and Method of Study: This study develops a mathematical model to assist oil companies in buying, shipping, and storing tubulars at the minimum cost. The equations developed were to utilize existing information which ...
Inductive approach to assessing consumer reactions to institutional advertising
(1980-12)
Scope and Method of Study: The paper represents an attempt to study inductively the effects of institutional advertising on the consumer. A sample of thirty institutional advertisements were selected and shown to 267 ...
Oklahoma banking: An analysis of the anticipated effect of branch banking legislation
(1980-05)
Scope and Method of Study: This study examines the effects of a change in banking structure upon banks in Iowa and Arkansas in order to determine the possible effects of such a change upon Oklahoma banks. Five categories ...
Feasibility study for an information management and cartography service for the petroleum exploration industry in Denver, Colorado
(1980-12)
Scope and Method of Study: A telephone survey of exploration companies in the Denver, Colorado area was conducted to determine the degree of computer usage, how it varied between the majors and independents, and between ...
Analysis of the recruiting practices of small accounting firms in the state of Oklahoma
(1980-05)
Scope and Method of Study: This study performed a descriptive analysis of recruiting practices of the small accounting firms in Oklahoma. The study then attempted to disclose if the systematic use of certain recruiting ...