Content analysis of Indian versus American advertising in news magazines
Abstract
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six issues of Time, chosen at random from the same time period. The Statistical Analysis System was used for the analysis. Findings and Conclusions: Several major and minor differences were found between Indian and American advertising, which suggest to the international advertiser that it would be unwise to standardize international advertising.
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- OSU Master's Report [734]