| dc.contributor.advisor | Fisk, Raymond P. | |
| dc.contributor.author | Ramachandran, Vijay Anand | |
| dc.date.accessioned | 2016-05-20T20:35:47Z | |
| dc.date.available | 2016-05-20T20:35:47Z | |
| dc.date.issued | 1981-12 | |
| dc.identifier.uri | https://hdl.handle.net/11244/34779 | |
| dc.description.abstract | Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six issues of Time, chosen at random from the same time period. The Statistical Analysis System was used for the analysis. | |
| dc.description.abstract | Findings and Conclusions: Several major and minor differences were found between Indian and American advertising, which suggest to the international advertiser that it would be unwise to standardize international advertising. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Content analysis of Indian versus American advertising in news magazines | |
| osu.filename | Thesis-1981R-R165c.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Master's Report | |
| dc.type.material | Text | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Oklahoma State University | |
