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Application of business budgeting: Linear programming approach
(1981-05)
Purpose of Study: Some form of budgeting is an absolute necessity for the financial planning of business firms. Traditionally the budget is built along functional lines. Historically this planning process took place in ...
Analysis of the risk premiums on the debt of investor-owned electric utilities based on the type of fuel used to generate electric power for the years 1978-1980
(1981-05)
Scope and Method of Study: This study utilizes F-tests and linear regression analysis to test the hypothesis that investors, at each different Standard & Poor's rating level, require different risk premiums on the debt of ...
Content analysis of Indian versus American advertising in news magazines
(1981-12)
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six ...
Exploratory study on the effectiveness of embedding in advertising
(1981-12)
Scope and Method of Study: This study performs a test of the effectiveness of embedding in advertising. The sample consisted of 69 students enrolled in upper division Marketing classes in the College of Business Administration ...
Algorithmic process for corporate human resource planning
(1981-05)
Scope and Method of Study: The existing literature on human resource planning is voluminous and seemingly without direction. This lack of direction and organization has made it difficult for human resource planners to ...
Impact of the Magnuson-Moss Warranty Act on the readability of warranties
(1981-05)
Scope and Method of Study: The principle objective of this research was the investigation of the impact of the Magnuson-Moss Warranty Act on the improved readability of warranties. The warranties were compared with instruction ...
Comparison of inventory costs in logistics management under fluctuating demand conditions
(1981-12)
Scope and Method of Study: The purposes of this study are to indicate the important role of the inventory control element in Logistics Management, both in business and military, and to illustrate inventory costs (under ...
Impact of residual value in leasing decisions
(1981-05)
Scope and Method of Study: This study examines the effect changes in residual value estimates have on the lessor's desired rate of return. A questionnaire was distributed to a random sample of equipment lessors in which ...