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Application of business budgeting: Linear programming approach
(1981-05)
Purpose of Study: Some form of budgeting is an absolute necessity for the financial planning of business firms. Traditionally the budget is built along functional lines. Historically this planning process took place in ...
Content analysis of Indian versus American advertising in news magazines
(1981-12)
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six ...
Exploratory study on the effectiveness of embedding in advertising
(1981-12)
Scope and Method of Study: This study performs a test of the effectiveness of embedding in advertising. The sample consisted of 69 students enrolled in upper division Marketing classes in the College of Business Administration ...
Algorithmic process for corporate human resource planning
(1981-05)
Scope and Method of Study: The existing literature on human resource planning is voluminous and seemingly without direction. This lack of direction and organization has made it difficult for human resource planners to ...
Impact of residual value in leasing decisions
(1981-05)
Scope and Method of Study: This study examines the effect changes in residual value estimates have on the lessor's desired rate of return. A questionnaire was distributed to a random sample of equipment lessors in which ...
Relative effectiveness of monetary and fiscal policies of St. Louis Model: Effects of revised data
(1981-12)
Scope and Method of Study: This study is concerned with the updating revision of the St. Louis Econometric model from the period 1953(I) to 1981 (II). The purpose of this study is to see how the revised data has the influence ...
Study of life satisfaction between fulltime housewives and wives employed fulltime outside the home in the state of Oklahoma
(1981-07)
Scope and Method of Study: Differences in the perceived quality of life between working wives and housewives have been the subject of many studies. However, many of these studies are inconclusive and flawed. This study has ...
Strategic management and policy implications of developing a minerals business line
(1981-06)
The development of a minerals business line within an oil company is examined. Three alternative methods for entry and growth in the industry are identified as internal development, joint ventures, and mergers and acquisitions. ...