Browsing OSU Master's Report by Author "Fisk, Raymond P."

Now showing items 1-6 of 6

    • Content analysis of Indian versus American advertising in news magazines 

      Ramachandran, Vijay Anand (1981-12)
      Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six ...

    • Development and implementation of a Physician Support Network at Hillcrest Health Center: A case study 

      Brown, Gary A. (1989-07)
      Scope and Method of Study: From September, 1987 until September, 1988, Hillcrest Health Center engaged the consulting firm of Professional Marketing Consultants, Inc. (PMCI) for the purpose of installing a multifaceted ...

    • Marketing alumni survey and analysis 

      Pearson, Leshia McKay (1989-05)
      Scope and Method: The purpose of this study was to survey Oklahoma State University marketing alumni for their opinions on the marketing curriculum and determine the skills and courses that would better prepare marketing ...

    • National trends in hospital advertising 

      Batton, Gail Grimes (1984-07)
      Scope and Method of Study: A national survey of hospitals is conducted in this study to determine the extent of the use of advertising by hospitals and the general attitude toward advertising by persons currently working ...

    • Teleconferencing applications in marketing: A survey of users 

      Cormany, William Harry, Jr., (1985-05)
      Scope and Method: The purpose of this study was to examine how teleconferencing is being used in a marketing capacity and to determine whether teleconferencing is a viable tool for improving business efficiency and ...

    • Women's health care service: A market need analysis 

      Ramesh, T. V. (1986-08)
      Scope and Method of Study: The purpose of this report was to examine if women can be identified as a attractive market segment for the health care industry. Specifically this report examined if there is a need for a women's ...