Teleconferencing applications in marketing: A survey of users
Abstract
Scope and Method: The purpose of this study was to examine how teleconferencing is being used in a marketing capacity and to determine whether teleconferencing is a viable tool for improving business efficiency and communications. The data for this study were collected by distributing a questionnaire to teleconferencing users which was designed to measure these characteristics. The data were analysed using frequency and correlation coefficient analyses. Findings and Conclusions: Marketing uses in teleconferencing are fairly standardized. Teleconferencing is used by marketers to introduce new products and disseminate information. Users believe teleconferencing reduces travel time and costs, but have not been able to quantify their savings. Finally, in the user's opinion teleconferencing is a viable tool for improving business efficiency and communications.
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- OSU Master's Report [734]