| dc.contributor.advisor | Fisk, Raymond P. | |
| dc.contributor.author | Cormany, William Harry, Jr., | |
| dc.date.accessioned | 2015-09-25T18:17:54Z | |
| dc.date.available | 2015-09-25T18:17:54Z | |
| dc.date.issued | 1985-05 | |
| dc.identifier.uri | https://hdl.handle.net/11244/18967 | |
| dc.description.abstract | Scope and Method: The purpose of this study was to examine how teleconferencing is being used in a marketing capacity and to determine whether teleconferencing is a viable tool for improving business efficiency and communications. The data for this study were collected by distributing a questionnaire to teleconferencing users which was designed to measure these characteristics. The data were analysed using frequency and correlation coefficient analyses. | |
| dc.description.abstract | Findings and Conclusions: Marketing uses in teleconferencing are fairly standardized. Teleconferencing is used by marketers to introduce new products and disseminate information. Users believe teleconferencing reduces travel time and costs, but have not been able to quantify their savings. Finally, in the user's opinion teleconferencing is a viable tool for improving business efficiency and communications. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Teleconferencing applications in marketing: A survey of users | |
| osu.filename | Thesis-1985R-C811t.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Master's Report | |
| dc.type.material | Text | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Oklahoma State University | |
