Browsing by Author "Michael Pfau"
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Can Inoculation Withstand Multiple Attacks?: An Examination of the Effectiveness of the Inoculation Strategy Compared to the Supportive and Restoration Strategies
Bobi Ivanov; Michael Pfau; Kimberly A. Parker (Communication Research, 2009-10-01)This investigation introduced multiple competitive attacks in order to assess the effectiveness of inoculation treatments in protecting established attitudes in a natural setting. A four-phase experiment was conducted ... -
A Comparison of Embedded and Nonembedded Print Coverage of the U.S. Invasion and Occupation of Iraq
Michel M. Haigh; Michael Pfau; Jamie Danesi; Robert Tallmon; Tracy Bunko; Shannon Nyberg; Bertha Thompson; Chance Babin; Sal Cardella; Michael Mink; Brian Temple (The Harvard International Journal of Press/Politics, 2006-04-01)This study examines the impact of embedded versus nonembedded (unilateral) news coverage during the U.S. invasion and occupation of Iraq. A content analysis was conduycted of the Washington Post, New York Times, Los Angeles ... -
Embedding Journalists in Military Combat Units: Impact on Newspaper Story Frames and Tone
Michael Pfau; Michel Haigh; Mitchell Gettle; Michael Donnelly; Gregory Scott; Dana Warr; Elaine Wittenberg (Journalism & Mass Communication Quarterly, 2004-03-01)Michael Pfau is professor and chair of the Department of Communication at the University of Oklahoma where Michel Haigh and Elaine Wittenberg are doctoral students. Mitchell Gettle, Michael Donnelly, Gregory Scott, and ... -
The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing
Gyotae Ku; Lynda Lee Kaid; Michael Pfau (Journalism & Mass Communication Quarterly, 2003-09-01)This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study ... -
The Influence of Corporate Front-Group Stealth Campaigns
Michael Pfau; Michel M. Haigh; Jeanetta Sims; Shelley Wigley (Communication Research, 2007-02-01)This research examined corporate front-group stealth campaigns. An experiment was conducted to examine the influence of front-group stealth campaigns on a variety of measures. It was anticipated that corporate front-group ... -
Presidential Election Campaigns and American Democracy: The Relationship Between Communication Use and Normative Outcomes
Michael Pfau; J. Brian Houston; Shane M. Semmler (American Behavioral Scientist, 2005-09-01)There is very little research about the relative influence of campaign communication forms or venues on normative outcomes concerning the extent to which campaign communication promotes or degrades basic democratic values. ...