The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing
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Date
2003-09-01Author
Gyotae Ku
Lynda Lee Kaid
Michael Pfau
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Abstract
This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of information. An agenda-setting impact of Web site campaigning on the public was also identified.
Citation
Ku, G., Kaid, L. L., & Pfau, M. (2003). The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing. Journalism & Mass Communication Quarterly, 80(3), 528-547. doi: 10.1177/107769900308000304