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Date

2003-09-01

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Journalism & Mass Communication Quarterly

This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of information. An agenda-setting impact of Web site campaigning on the public was also identified.

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Ku, G., Kaid, L. L., & Pfau, M. (2003). The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing. Journalism & Mass Communication Quarterly, 80(3), 528-547. doi: 10.1177/107769900308000304

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