Hierarchical Approach to Corporate Advocacy: Corporate Advocacy as a Way of Guilt Redemption

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dc.creatorTsetsura, Katerina
dc.date.accessioned2017-12-19T16:41:24Z
dc.date.available2017-12-19T16:41:24Z
dc.date.issued2008
dc.description.abstractBuilding on Burke's and Gramsci's hierarchical perspectives, this essay examines the hierarchical nature of corporate advocacy and presents corporate advocacy as an inevitable outgrowth of the power relationship between corporations and publics. Using Burke's guilt-purification-redemption cycle, the author argues that corporate advocacy can be seen as a way of guilt redemption within the corporate hierarchy. The study provides implications for studying the nature of corporate advocacy and illustrates how a hierarchical approach to corporate advocacy can help to further examine corporate social responsibility campaigns.
dc.description.peerreviewn
dc.description.peerreviewnoteshttp://kbjournal.org/submissions
dc.description.sponsorshipKenneth Burke Society
dc.format.extent22 pages
dc.format.extent150,445 bytes
dc.format.mediumapplication.pdf
dc.identifier.citationTsetsura, K. (2008). Hierarchical Approach to Corporate Advocacy: Corporate Advocacy as a Way of Guilt Redemption. KB Journal. 5(1).
dc.identifier.issn1930-0026
dc.identifier.urihttps://hdl.handle.net/11244/54172
dc.languageen_US
dc.publisherKenneth Burke Society
dc.relation.ispartofseriesVol. 5, No. 1
dc.relation.urihttp://kbjournal.org/katerina_tsetsura
dc.rightsCC BY-ND 3.0 US
dc.rights.urihttp://creativecommons.org/licenses/by-nd/3.0/us/
dc.titleHierarchical Approach to Corporate Advocacy: Corporate Advocacy as a Way of Guilt Redemption
dc.typetext
ou.groupGaylord College of Journalism and Mass Communication

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