Networks of Meaning: Identity Productions across Digital and Print Media

Young, Amber

Networks of Meaning: Identity Productions across Digital and Print Media

dc.contributor.advisor	Miranda, Shaila
dc.contributor.author	Young, Amber
dc.contributor.committeeMember	Zmud, Robert
dc.contributor.committeeMember	Swan, Daniel
dc.contributor.committeeMember	Durcikova, Alexandra
dc.contributor.committeeMember	Dunn, Brian
dc.date.accessioned	2015-08-12T19:40:31Z
dc.date.available	2015-08-12T19:40:31Z
dc.date.issued	2015
dc.date.manuscript	2015
dc.description.abstract	Managing organizational identity evolution is critical for identity coherence and consequent legitimacy. The complexity of identity evolution management has increased with the widespread adoption of digital media. In this information age, isomorphic pressures dictate that organizations publish an unprecedented breadth and detail of information, through a variety of media. Though media differences have been explored in contexts of interpersonal and dyadic communication, there is a dearth of research relating to differences in how media shape mass communication, and social constructions facilitated by mass communication, such as organizational identity. The purpose of this research is to understand how different types of organizations use digital and print media differently in forging and evolving their identities. Using an inductive case study approach toward theory development, I conceptualize identity as schema and demonstrate a novel way to think about and measure identity and underlying themes, which structure identity schemas. This research synthesizes concepts from identity and schema theory, contributing to the literature on organizational identity. This research also contributes to development of IS theories explaining media affordances for mass communication. By demonstrating how website archives and network analysis can lead to understanding of organizational identity evolution through examination of changes in the salience of and relationships between concepts in identity schemas over time, this research makes a methodological contribution as well.	en_US
dc.identifier.uri	http://hdl.handle.net/11244/15499
dc.language	en	en_US
dc.subject	identity management	en_US
dc.thesis.degree	Ph.D.	en_US
dc.title	Networks of Meaning: Identity Productions across Digital and Print Media	en_US
ou.group	Michael F. Price College of Business	en_US