Examining the Use of Alternative Restoration Scripts on the Psychological Reactance Process

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dc.contributor.advisorBanas, John
dc.contributor.authorBernard, Daniel
dc.contributor.committeeMemberBessarabova, Elena
dc.contributor.committeeMemberDunbar, Norah
dc.contributor.committeeMemberHansen, Glenn
dc.contributor.committeeMemberJensen, Matthew
dc.date.accessioned2014-05-08T13:13:53Z
dc.date.available2014-05-08T13:13:53Z
dc.date.issued2014-05
dc.date.manuscript2014
dc.description.abstractThis study (N = 396) utilized a 3 (restoration: prescript vs. restoration postscript vs. control) × 2 (language: forceful vs. non-forceful) × 2 (topic: exercise vs. nutrition) mixed-model design to examine the effects of the reactance process over time with attitudes and behavioral intentions used as covariates. Results indicate that compared to non-forceful language, forceful language was perceived as a threat and elicited reactance (measured by anger and negative cognitions). Interestingly, forceful language elicited more positive attitudes than did non-forceful language. Although not a true boomerang effect, behavioral intentions were greater at Time 1 and Time 3 than at Time 2. There were no other significant effects for attitudes or behavioral intentions over time. Restoration prescripts and postscripts were equally successful at reducing negative cognitions but not anger. However, when topics were split and examined individually, restoration scripts were successful at reducing negative cognitions for the exercise topic but not for the nutrition topic. This raises important theoretical concerns for psychological reactance theory (TPR; J. W. Brehm, 1966). Mainly, boundary conditions of TPR may need to be revised if the reactance process varies for particular topics.en_US
dc.identifier.urihttp://hdl.handle.net/11244/10366
dc.languageen_USen_US
dc.subjectSpeech Communication.en_US
dc.thesis.degreePh.D.en_US
dc.titleExamining the Use of Alternative Restoration Scripts on the Psychological Reactance Processen_US
ou.groupCollege of Arts and Sciences::Department of Communication

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