Loading...
Date
1980-10-01
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Business Communication
This study used 103 employees from a large electronics firm as subjects in examining relative efficacy of 3 methods of benefit communication. Use of ANOVA revealed significant differences in benefit knowledge between experimental and control groups at the posttests. There was little relation ship found between benefit knowledge and benefit satisfaction. Implica tions of these findings for practitioners and researchers are discussed.
Description
Keywords
Citation
Driver, R. W. (1980). A Determination of the Relative Efficacy of Different Techniques for Employee Benefit Communication. Journal of Business Communication, 17(5), 23-37. doi: 10.1177/002194368001700503