The Impact of Lighting on Gender Consumers' Shopping Behavior in Fashion Retail Stores

Chen, Yu

The Impact of Lighting on Gender Consumers' Shopping Behavior in Fashion Retail Stores

dc.contributor.advisor	Kile, Mia S.
dc.contributor.author	Chen, Yu
dc.contributor.committeeMember	Matin, Negar H.
dc.contributor.committeeMember	Ingene, Chuck
dc.date.accessioned	2021-12-20T18:28:21Z
dc.date.available	2021-12-20T18:28:21Z
dc.date.issued	2021-12
dc.date.manuscript	2021-12
dc.description.abstract	This study examines the effect of lighting on consumer buying behavior in apparel retail stores, examining the relationship between the effective use of lighting in retail stores, the effect of lighting on product display, and consumer expectations of the shopping atmosphere. Many scholars have explored the study of lighting on consumer behavior. However, the behavior of specific gender-specific consumers in clothing stores has not been studied in depth. In this study, a questionnaire was administered to 73 volunteers ranging from 18 to 54 years old and from various backgrounds. The questionnaire contains a total of 19 questions, 11 of which are about understanding their shopping habits, as well as their perceptions of retail lighting and their definition of shopping atmosphere. In addition, participants viewed pictures and renderings of three different types of clothing stores and select and evaluate each set of renderings. These surveys determined the correlation between lighting and consumer preferences and can be found in the paper's results section.	en_US
dc.identifier.uri	https://hdl.handle.net/11244/332426
dc.language	en_US	en_US
dc.subject	lighting	en_US
dc.subject	consumption	en_US
dc.subject	buying behavior	en_US
dc.subject	gender	en_US
dc.thesis.degree	Master of Science in Interior Design	en_US
dc.title	The Impact of Lighting on Gender Consumers' Shopping Behavior in Fashion Retail Stores	en_US
ou.group	Christopher C. Gibbs College of Architecture	en_US