The Effect of Increasing Intercollegiate Athletic Program Spending on Enrollment at Small Colleges and Universities

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dc.contributor.advisorVargas, Juanita
dc.contributor.authorHoskinson, Heidi
dc.contributor.committeeMemberGarn, Gregg
dc.contributor.committeeMemberHouston, Derek
dc.contributor.committeeMemberPope, Myron
dc.contributor.committeeMemberCrowson, Howard M.
dc.date.accessioned2018-09-04T15:51:49Z
dc.date.available2018-09-04T15:51:49Z
dc.date.issued2018
dc.date.manuscript2018-06
dc.description.abstractThis quantitative study focuses on ten small, private colleges and universities affiliated with the Kansas Collegiate Athletic Association of the National Association of Intercollegiate Athletics (NAIA). The research question examines the relationship between increased per-student athletic spending and application volume, admissions and overall enrollment gains at member institutions. The literature review examines the positive impact that athletics has on admissions at large NCAA colleges and universities. Research concerning strategic enrollment management, the economics of athletics, the return on investment (ROI) of athletic expenditures and college choice theory are surveyed. Limited literature references small colleges. The quantitative study analyzed historical data using a logistical regression design. The findings reveal that increases in per-student athletic spending had no statistically significant effect over the 14-year study period. Findings did show that an increase in institutional per-student spending did have a modest effect on both admissions admission applications and enrollment; however, the results were non-significant. Recommendations suggest that small colleges and universities may struggle over time to sustain exponential athletic expenditures if enrollment gains are not realized in tandem with spending.en_US
dc.identifier.urihttps://hdl.handle.net/11244/301623
dc.languageen_USen_US
dc.subjectIntercollegiate Athleticsen_US
dc.subjectSmall Colleges and Universitiesen_US
dc.subjectEnrollment Managementen_US
dc.subjectAthletic Spending and Admissionsen_US
dc.thesis.degreePh.D.en_US
dc.titleThe Effect of Increasing Intercollegiate Athletic Program Spending on Enrollment at Small Colleges and Universitiesen_US
ou.groupJeannine Rainbolt College of Education::Department of Educational Leadership and Policy Studiesen_US

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