| dc.contributor.author | Zimmerman, Allison Adair | |
| dc.date.accessioned | 2014-04-16T03:10:20Z | |
| dc.date.available | 2014-04-16T03:10:20Z | |
| dc.date.issued | 2011-07-01 | |
| dc.identifier.uri | https://hdl.handle.net/11244/9725 | |
| dc.description.abstract | This study examines two universities' (Oklahoma State University and Northwestern Oklahoma State University specifically) Facebook use and the perceptions of students about their university's Facebook use. A content analysis of the two universities Facebook wall posts (1,400 total) was conducted. Also, a survey was administered to 163 students enrolled in Media in a Diverse Society at Oklahoma State University and 22 students enrolled in Introduction to Mass Communications at Northwestern Oklahoma State University. Grunig's Excellence Theory was used a theoretical perspective to frame this study. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.publisher | Oklahoma State University | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Social Networking Sites: Examining Facebook as a Retention Tool at Colleges and Universities | |
| dc.type | text | |
| osu.filename | Zimmerman_okstate_0664M_11624.pdf | |
| osu.college | Arts and Sciences | |
| osu.accesstype | Open Access | |
| dc.description.department | School of Media and Strategic Communications | |
| dc.type.genre | Thesis | |
| dc.subject.keywords | facebook | |
| dc.subject.keywords | grunig's excellence theory | |
| dc.subject.keywords | social networking sites | |
