Social Networking Sites: Examining Facebook as a Retention Tool at Colleges and Universities
Abstract
This study examines two universities' (Oklahoma State University and Northwestern Oklahoma State University specifically) Facebook use and the perceptions of students about their university's Facebook use. A content analysis of the two universities Facebook wall posts (1,400 total) was conducted. Also, a survey was administered to 163 students enrolled in Media in a Diverse Society at Oklahoma State University and 22 students enrolled in Introduction to Mass Communications at Northwestern Oklahoma State University. Grunig's Excellence Theory was used a theoretical perspective to frame this study.
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- OSU Theses [15752]