Browsing OU - Faculty and Staff Publications by Author "Vishwa M. Mishra"
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Media and Developmental News in Slums of Ecuador and India
Robert E. Simmons; Kurt Kent; Vishwa M. Mishra (Journalism & Mass Communication Quarterly, 1968-12-01)While newspapers reach more of the ghetto dwellers than might be expected, radio has access to a far larger proportion, especially among women. In Indian slums, listeners regard radio as more believable than the press.