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Date
1968-12-01
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Journalism & Mass Communication Quarterly
While newspapers reach more of the ghetto dwellers than might be expected, radio has access to a far larger proportion, especially among women. In Indian slums, listeners regard radio as more believable than the press.
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Citation
Simmons, R. E., Kent, K., & Mishra, V. M. (1968). Media and Developmental News in Slums of Ecuador and India. Journalism & Mass Communication Quarterly, 45(4), 698-705. doi: 10.1177/107769906804500411