Browsing OU - Faculty and Staff Publications by Author "Gyotae Ku"
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The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing
Gyotae Ku; Lynda Lee Kaid; Michael Pfau (Journalism & Mass Communication Quarterly, 2003-09-01)This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study ...