| dc.contributor.advisor | Lewis, Bobbikay | |
| dc.contributor.author | Young, Taylor Nicole | |
| dc.date.accessioned | 2018-03-13T18:16:34Z | |
| dc.date.available | 2018-03-13T18:16:34Z | |
| dc.date.issued | 2017-05-01 | |
| dc.identifier.uri | https://hdl.handle.net/11244/54635 | |
| dc.description.abstract | The present study analyzed how models' race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female - White male or Black male - White female) influenced their response. Additionally, it explored how respondents' race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes Toward Interracial Dating | |
| dc.contributor.committeeMember | Fullerton, Jami | |
| dc.contributor.committeeMember | Freeman, Craig | |
| osu.filename | Young_okstate_0664M_15181.pdf | |
| osu.accesstype | Open Access | |
| dc.description.department | Mass Communications | |
| dc.type.genre | Thesis | |
| dc.type.material | text | |
