Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes Toward Interracial Dating
Abstract
The present study analyzed how models' race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female - White male or Black male - White female) influenced their response. Additionally, it explored how respondents' race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad.
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- OSU Theses [15752]