| dc.contributor.author | Buckley, M. Ronald | |
| dc.date.accessioned | 2016-10-10T20:40:57Z | |
| dc.date.available | 2016-10-10T20:40:57Z | |
| dc.date.issued | 1987-08 | |
| dc.identifier.citation | Cote, J. A., & Buckley, M. R. (1987). Estimating Trait, Method, and Error Variance: Generalizing Across 70 Construct Validation Studies. Journal Of Marketing Research (JMR), 24(3), 315-318. | en_US |
| dc.identifier.uri | https://hdl.handle.net/11244/45402 | |
| dc.description.abstract | The authors examine the construct validation results of 70 published data sets. The analysis shows that, on average, traits account for less than 50% of the variance in construct measures. These findings raise questions about the application of statistical techniques that assume minimal measurement error or do not properly model systematic measurement error. | en_US |
| dc.title | Estimating Trait, Method, and Error Variance: Generalizing Across 70 Construct Validation Studies | en_US |
| dc.type | Article | en_US |
| dc.description.peerreview | Yes | en_US |
| ou.group | Michael F. Price College of Business | en_US |
