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Date

1987-08

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The authors examine the construct validation results of 70 published data sets. The analysis shows that, on average, traits account for less than 50% of the variance in construct measures. These findings raise questions about the application of statistical techniques that assume minimal measurement error or do not properly model systematic measurement error.

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Cote, J. A., & Buckley, M. R. (1987). Estimating Trait, Method, and Error Variance: Generalizing Across 70 Construct Validation Studies. Journal Of Marketing Research (JMR), 24(3), 315-318.

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