| dc.contributor.author | Shin, Sumin | |
| dc.contributor.author | Park, Sanghee | |
| dc.contributor.author | Ki, Eyun-Jung | |
| dc.date.accessioned | 2022-07-05T14:00:07Z | |
| dc.date.available | 2022-07-05T14:00:07Z | |
| dc.date.issued | 2022-01-24 | |
| dc.identifier | oksd_shin_mediationeffectsoffear_2021 | |
| dc.identifier.citation | Shin, S., Park, S., & Ki, E.-J. (2021). The mediation effects of fear on the relationship between gain/loss message frames and cognitive/conative responses. Journal of Intelligent Communication, 1(1). https://doi.org/10.54963/jic.v1i1.32 | |
| dc.identifier.uri | https://hdl.handle.net/11244/335910 | |
| dc.description.abstract | This study investigates the underlying mechanism of fear appeal effects on behavioral changes applying the emotions-as-frame model and protection motivation theory to the green advertising context. The results indicate that a loss-framed message arises fear increasing severity, vulnerability, response efficacy, and self-efficacy, which in turn affect the intention to purchase a green product. Furthermore, this study results that a gain frame is more effective to lead green behavior than a loss frame. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.publisher | UK Scientific Publishing Limited | |
| dc.relation.ispartof | Journal of Intelligent Communication, 1 (1) | |
| dc.rights | This material has been previously published. In the Oklahoma State University Library's institutional repository this version is made available through the open access principles and the terms of agreement/consent between the author(s) and the publisher. The permission policy on the use, reproduction or distribution of the material falls under fair use for educational, scholarship, and research purposes. Contact Digital Resources and Discovery Services at lib-dls@okstate.edu or 405-744-9161 for further information. | |
| dc.subject | Mind and Body | |
| dc.subject | Basic Behavioral and Social Science | |
| dc.subject | Behavioral and Social Science | |
| dc.title | Mediation effects of fear on the relationship between gain/loss message frames and cognitive/conative responses | |
| dc.date.updated | 2022-07-02T00:58:31Z | |
| osu.filename | oksd_shin_mediationeffectsoffear_2021.pdf | |
| dc.description.peerreview | Peer reviewed | |
| dc.identifier.doi | 10.54963/jic.v1i1.32 | |
| dc.description.department | Media and Strategic Communications | |
| dc.type.genre | Article | |
| dc.type.material | Text | |
| dc.subject.keywords | fear appeal | |
| dc.subject.keywords | gain/loss framing | |
| dc.subject.keywords | emotions-as-frame model | |
| dc.subject.keywords | protection motivation theory | |
| dc.subject.keywords | green advertising | |
| dc.rights.license | https://creativecommons.org/licenses/by/4.0/ | |
| dc.identifier.author | ORCID: 0000-0002-1774-1468 (Shin, Sumin) | |
