| dc.contributor.author | James R. Stock | |
| dc.contributor.author | Marie Adele Hughes | |
| dc.contributor.author | Lisa Portwood Wahl | |
| dc.date.accessioned | 2016-01-14T19:53:05Z | |
| dc.date.accessioned | 2016-03-30T15:36:53Z | |
| dc.date.available | 2016-01-14T19:53:05Z | |
| dc.date.available | 2016-03-30T15:36:53Z | |
| dc.date.issued | 1990-12-01 | |
| dc.identifier.citation | Stock, J. R., Hughes, M. A., & Wahl, L. P. (1990). Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts. Journal of Marketing Education, 12(3), 22-29. doi: 10.1177/027347539001200304 | en_US |
| dc.identifier.uri | https://hdl.handle.net/11244/25059 | |
| dc.description.abstract | An innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts. Student groups conceptualized and developed a videotape case study examining components of a firm's distribution activities. Students were better able to learn distribution concepts with a videotape project than with a more traditional written report. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Journal of Marketing Education | |
| dc.title | Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts | en_US |
| dc.type | Research Article | en_US |
| dc.description.peerreview | Yes | en_US |
| dc.description.peerreviewnotes | https://us.sagepub.com/en-us/nam/manuscript-submission-guidelines | en_US |
| dc.identifier.doi | 10.1177/027347539001200304 | en_US |
| dc.rights.requestable | false | en_US |
