Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts
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Date
1990-12-01Author
James R. Stock
Marie Adele Hughes
Lisa Portwood Wahl
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Abstract
An innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts. Student groups conceptualized and developed a videotape case study examining components of a firm's distribution activities. Students were better able to learn distribution concepts with a videotape project than with a more traditional written report.
Citation
Stock, J. R., Hughes, M. A., & Wahl, L. P. (1990). Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts. Journal of Marketing Education, 12(3), 22-29. doi: 10.1177/027347539001200304