Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts

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dc.contributor.authorJames R. Stock
dc.contributor.authorMarie Adele Hughes
dc.contributor.authorLisa Portwood Wahl
dc.date.accessioned2016-01-14T19:53:05Z
dc.date.accessioned2016-03-30T15:36:53Z
dc.date.available2016-01-14T19:53:05Z
dc.date.available2016-03-30T15:36:53Z
dc.date.issued1990-12-01
dc.description.abstractAn innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts. Student groups conceptualized and developed a videotape case study examining components of a firm's distribution activities. Students were better able to learn distribution concepts with a videotape project than with a more traditional written report.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationStock, J. R., Hughes, M. A., & Wahl, L. P. (1990). Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts. Journal of Marketing Education, 12(3), 22-29. doi: 10.1177/027347539001200304en_US
dc.identifier.doi10.1177/027347539001200304en_US
dc.identifier.urihttp://hdl.handle.net/11244/25059
dc.language.isoen_USen_US
dc.publisherJournal of Marketing Education
dc.rights.requestablefalseen_US
dc.titleUse of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Conceptsen_US
dc.typeResearch Articleen_US

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