| dc.contributor.advisor | Manzer, L. Lee | |
| dc.contributor.author | Lanis, Thomas William | |
| dc.date.accessioned | 2015-09-21T18:12:09Z | |
| dc.date.available | 2015-09-21T18:12:09Z | |
| dc.date.issued | 1987-07 | |
| dc.identifier.uri | https://hdl.handle.net/11244/18497 | |
| dc.description.abstract | Scope and Method of Study: This study explores the relationships between age and individuals' usage of various financial services. The data is developed from a mail survey sent to 1,000 bank customers in the Oklahoma City area. Nearly 30% responded to the questionnaire. Data is analyzed using cross tabulation and frequency tables of attitudes, usage behavior of different banking products, and age groupings. A performance score is used to measure and compare the behavior of the different age groups. | |
| dc.description.abstract | Findings and Conclusions: In both attitudes towards financial institutions and in actual product usage, there are differences between age groups. Consumers in the 25-44 age groups are generally not as positive as are the other age groups. Overall, there is greater differences in attitudes of consumers than the actual usage of financial services. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Demographics of financial services usage: An exploratory study on the relationships between age and behavior | |
| dc.contributor.committeeMember | Miller, Ronald K. | |
| osu.filename | Thesis-1987R-L287d.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Master's Report | |
| dc.type.material | Text | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Oklahoma State University | |
