Demographics of financial services usage: An exploratory study on the relationships between age and behavior
Abstract
Scope and Method of Study: This study explores the relationships between age and individuals' usage of various financial services. The data is developed from a mail survey sent to 1,000 bank customers in the Oklahoma City area. Nearly 30% responded to the questionnaire. Data is analyzed using cross tabulation and frequency tables of attitudes, usage behavior of different banking products, and age groupings. A performance score is used to measure and compare the behavior of the different age groups. Findings and Conclusions: In both attitudes towards financial institutions and in actual product usage, there are differences between age groups. Consumers in the 25-44 age groups are generally not as positive as are the other age groups. Overall, there is greater differences in attitudes of consumers than the actual usage of financial services.
Collections
- OSU Master's Report [734]