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Now showing items 21-30 of 31
Inductive approach to assessing consumer reactions to institutional advertising
(1980-12)
Scope and Method of Study: The paper represents an attempt to study inductively the effects of institutional advertising on the consumer. A sample of thirty institutional advertisements were selected and shown to 267 ...
Oklahoma banking: An analysis of the anticipated effect of branch banking legislation
(1980-05)
Scope and Method of Study: This study examines the effects of a change in banking structure upon banks in Iowa and Arkansas in order to determine the possible effects of such a change upon Oklahoma banks. Five categories ...
Feasibility study for an information management and cartography service for the petroleum exploration industry in Denver, Colorado
(1980-12)
Scope and Method of Study: A telephone survey of exploration companies in the Denver, Colorado area was conducted to determine the degree of computer usage, how it varied between the majors and independents, and between ...
Analysis of the recruiting practices of small accounting firms in the state of Oklahoma
(1980-05)
Scope and Method of Study: This study performed a descriptive analysis of recruiting practices of the small accounting firms in Oklahoma. The study then attempted to disclose if the systematic use of certain recruiting ...
Financial effects of different levels of inflation on the profits of all listed commercial banks in Thailand
(1980-05)
Scope and Method of Study: A study was designed to determine the effects of different levels of inflation on three major financial aspects of all nine listed commercial banks in Thailand in 1978. Those three investigated ...
Shopping and personal characteristics of the discontented elderly consumer
(1980-01)
Scope and Method of Study: The research is an exploratory study of the shopping characteristics of the elderly consumer as they relate to the elderly's attitude towards business. The data was collected through personal ...
Using stock price behavior about a dividend change as a predictor of behavior around future changes
(1980-05)
Scope and Method of Study: This study performs a test of the Information Content of Dividends hypothesis and the relative use of the hypothesized information. The data was obtained from Standard and Poor's 40-quarter ...