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Now showing items 11-20 of 21
Attitudinal impact of sexual embedding in print advertising
(1981-05)
Scope and Method of Study: The main objective of this study was the investigation of the attitudinal effects of embedding of sexual stimuli in print advertising. It differs from past efforts, in that it concerns itself ...
Spatial effects in leadership: Suggestive evidence of interaction between consideration, initiating structure and leader's interpersonal distance from subordinates
(1981-07)
Purpose and Method of Study: The purpose of study is to examine the effects of personal space invasion and the leader behaviors of consideration and initiating structure on subordinate job related characteristics of ...
Endorser effectiveness through direct mail literature
(1981-12)
Scope and Method of Study: The research of this project was an attitude study of the effectiveness of endorsements in direct mail literature. The study was stimulated by a desire to evaluate the role of endorsements in ...
Behavioral characteristics necessary of foremen in the construction industry
(1981-12)
Scope and Method of Study: This study examines those behaviors characteristic of both good and bad foremen of the construction. A questionnaire was distributed to a large number of contractors. These contractors were asked ...
Effect of sexual differences on executive compliance with regulation in the banking industry
(1981-12)
Scope and Method of Study: The study extends work by Downey and Greer (1981) on compliance with social legislation. The research utilizes a model based on the theories of Kurt Lewin (1951) to investigate sexual differences ...
Analysis of checking account balances and prices to determine the existence and maintenance of an optimum balance that minimizes checking account costs
(1981-05)
Scope and Method of Study: This study was undertaken to determine the relationship between the number of checks written and the account balance maintained. The effects of price changes was also observed. An optimal balance ...
Microanalytic model for simulation of changes in state individual income tax codes
(1981-12)
Scope and Method of Study: The objective of this study is to develop a generalized microanalytic simulation model, which is capable of simulating the aggregate and distributional impact of alterations to federal tax code ...
Application of cost of equity models to property-casualty insurance firms: An empirical analysis
(1981-07)
Scope and Method of Study: This study employs correlation analysis to determine if similarities exist between four cost of equity models. The four models used are 1) the capital asset pricing model, 2) the discounted cash ...
Empirical study on corporate goal formulation
(1981-07)
Purpose of the Study: This research attempts to provide some insights as to what types of goals are adopted and how these goals are established in small and large companies.