Empirical study on corporate goal formulation
Abstract
Purpose of the Study: This research attempts to provide some insights as to what types of goals are adopted and how these goals are established in small and large companies. Findings and Conclusions: The major findings of this study are briefly as follows: (1) large companies set their corporate goals after broad involvement of divisional managers, whereas small companies have owner-established goals, (2) the different functional departments are quite receptive to the corporate goals adopted, and (3) profit is the most important and most frequently adopted goal in small and large companies.
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- OSU Master's Report [734]