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Now showing items 51-60 of 77
Inductive approach to assessing consumer reactions to institutional advertising
(1980-12)
Scope and Method of Study: The paper represents an attempt to study inductively the effects of institutional advertising on the consumer. A sample of thirty institutional advertisements were selected and shown to 267 ...
Demographics of financial services usage: An exploratory study on the relationships between age and behavior
(1987-07)
Scope and Method of Study: This study explores the relationships between age and individuals' usage of various financial services. The data is developed from a mail survey sent to 1,000 bank customers in the Oklahoma City ...
Empirical study of the marketability of coal in today's environment
(1985-12)
Purpose of Study: Having prior experience as a Rail Operations Analyst and currently performing the duties of a Distribution Analyst, it is out of both interest and concern that this study evolved. It is my hope to utilize ...
Sexual harassment policies in the organization
(1985)
Scope and Method of Study: This study reviews literature covering sexual harassment in organizations and reasons why sexual harassment policies are being instituted in organizations. Hypotheses are made concerning the ...
Oklahoma banking: An analysis of the anticipated effect of branch banking legislation
(1980-05)
Scope and Method of Study: This study examines the effects of a change in banking structure upon banks in Iowa and Arkansas in order to determine the possible effects of such a change upon Oklahoma banks. Five categories ...
Marketing alumni survey and analysis
(1989-05)
Scope and Method: The purpose of this study was to survey Oklahoma State University marketing alumni for their opinions on the marketing curriculum and determine the skills and courses that would better prepare marketing ...
Behavioral characteristics necessary of foremen in the construction industry
(1981-12)
Scope and Method of Study: This study examines those behaviors characteristic of both good and bad foremen of the construction. A questionnaire was distributed to a large number of contractors. These contractors were asked ...
DFSCRIP: An implementation of a single-pass algorithm for the critical path method
(1984-01)
Scope and Method of Study: The scope of this report is the development of comparable computer programs for a new single-pass algorithm and the conventional method for finding the critical path in a project network and to ...
Effect of sexual differences on executive compliance with regulation in the banking industry
(1981-12)
Scope and Method of Study: The study extends work by Downey and Greer (1981) on compliance with social legislation. The research utilizes a model based on the theories of Kurt Lewin (1951) to investigate sexual differences ...
Analysis of checking account balances and prices to determine the existence and maintenance of an optimum balance that minimizes checking account costs
(1981-05)
Scope and Method of Study: This study was undertaken to determine the relationship between the number of checks written and the account balance maintained. The effects of price changes was also observed. An optimal balance ...